MAKING MEANINGFUL CONNECTIONS, CURATING BEYOND STANDARDS EXPERIENCES

Driven and motivated, Seng Lee has helmed many sales-related positions and has a demonstrated history of driving successes throughout his career. From as young as 20 years old, he has proven his mettle and was promoted to be the assistant franchise manager for a food and beverage company. Seng Lee then went on to manage the sales planning & organisation support division of a home appliance MNC for 6 years before joining CUCKOO International (MAL) Sdn Bhd.
 
Constantly driving the company’s top sales records, Seng Lee was awarded the Best Performance recognition as Sales Director for two consecutive years before being promoted to be the Overseas Sales Director. As the Overseas Sales Director, Seng Lee has led the teams in CUCKOO Singapore and CUCKOO Brunei, overseeing the sales performances. He has also introduced the brand to Indonesians and has expanded the brand’s operations in Indonesia rapidly from Jakarta to Palembang and Medan within 6 months. Today, Seng Lee is CUCKOO International’s Chief Operating Officer, leading the sales, service, collection, company planning, supply chain management, quality control & restoration, and IT divisions as well as pillar sales for Home Care Doctor organisation to drive exceptional customer experiences through Beyond Standards services.

MAKING MEANINGFUL CONNECTIONS, CURATING BEYOND STANDARDS EXPERIENCES

Driven and motivated, Seng Lee has helmed many sales-related positions and has a demonstrated history of driving successes throughout his career. From as young as 20 years old, he has proven his mettle and was promoted to be the assistant franchise manager for a food and beverage company. Seng Lee then went on to manage the sales planning & organisation support division of a home appliance MNC for 6 years before joining CUCKOO International (MAL) Sdn Bhd.
 
Constantly driving the company’s top sales records, Seng Lee was awarded the Best Performance recognition as Sales Director for two consecutive years before being promoted to be the Overseas Sales Director. As the Overseas Sales Director, Seng Lee has led the teams in CUCKOO Singapore and CUCKOO Brunei, overseeing the sales performances. He has also introduced the brand to Indonesians and has expanded the brand’s operations in Indonesia rapidly from Jakarta to Palembang and Medan within 6 months. Today, Seng Lee is CUCKOO International’s Chief Operating Officer, leading the sales, service, collection, company planning, supply chain management, quality control & restoration, and IT divisions as well as pillar sales for Home Care Doctor organisation to drive exceptional customer experiences through Beyond Standards services.

EXCEPTIONAL TEAMS UNDER HIS LEADERSHIP

Company Planning Team

A team of professionals who strategises the growth of the company.

Warehouse Management Team

A logistical and management team that ensures the smooth supply and distribution of products to meet the increasing demand for a healthier and higher quality of living.

Sales Planning Division

Consist of sales operations and management teams, as well as Sales Representatives who are product experts in charge of sharing and selling CUCKOO International’s diverse range of Beyond Standards solutions.

Natural Care Service Division

Consists of more than 2,000 service specialists who have been professionally trained to provide Beyond Standards services to all CUCKOO International customers.

  • IPSOS survey done indicated up to 97% Satisfaction Rate among customers on service conducted*.

Collection Organisation

Established in 2019 to assist customers with payment-related matters.

EXCEPTIONAL TEAMS UNDER HIS LEADERSHIP

Company Planning Team

A team of professionals who strategises the growth of the company.

Warehouse Management Team

A logistical and management team that ensures the smooth supply and distribution of products to meet the increasing demand for a healthier and higher quality of living.

Sales Planning Division

Consist of sales operations and management teams, as well as Sales Representatives who are product experts in charge of sharing and selling CUCKOO International’s diverse range of Beyond Standards solutions.

Natural Care Service Division

Consists of more than 2,000 service specialists who have been professionally trained to provide Beyond Standards services to all CUCKOO International customers.

  • IPSOS survey done indicated up to 97% Satisfaction Rate among customers on service conducted*.

Collection Organisation

Established in 2019 to assist customers with payment-related matters.

AWARDS

Malaysia Home Water Filter Company Of The Year
Frost & Sullivan Asia-Pacific Best Practices Awards
(5 Consecutive Wins Under The Water Filter Category)

Malaysia Home Air Purifier Competitive Strategy Leadership Award
Frost & Sullivan Asia-Pacific Best Practices Awards
(2 Consecutive Wins Under The Air Purifier Category)

Gold – Water Purifier Category
Reader’s Digest Trusted Brand Awards 2017-2022
(6 Consecutive Years)

Best Brands Awards
The BrandLaureate Awards 2015-2019
(5 Consecutive Years)

Brandpreneurship Awards
The BrandLaureate Awards 2017-2018
(2 Consecutive Years)