CUCKOO, LSK GROUP BERHAD INK MOA TO CO-DEVELOP HEALTHY HOME OFFERINGS
The Collaboration Targets To Help 160,000 Malaysians Sleep Healthier In Next Three Years
Klang, 9 December 2020 – In addition to having a balanced meal and active lifestyle, having enough rest or a good sleep is also a key factor in keeping one healthy. A good sleep would allow the body to recharge itself to take on a new day. To complete the homes of Malaysians with Beyond Standards Healthy Home offerings as well as to help Malaysians live and sleep healthier, award-winning Healthy Home Creator, CUCKOO International (MAL) Sdn Bhd (CUCKOO International), and latex mattress maker, Lee Swee Kiat Group Bhd (LSK) today formalised a collaboration.
Through the signing of the Memorandum of Agreement (MoA), both parties will offer their successful experiences, expertise and resources to complement one another in developing innovative and Beyond Standards mattresses for Malaysians.
“Having supported over 4 million household users through a diverse healthy home offering over the years, we are excited to take a step further to complete the homes of Malaysians through our collaboration with LSK Napure today. We believe that this dynamic and strategic collaboration, which will see the development of innovative mattresses using cutting-edge technologies, is the perfect investment in raising the quality of living for Malaysians,” said CUCKOO International Founder and CEO, Mr Hoe Kian Choon (KC Hoe).
The development of the mattresses will be supported by Bursa-listed company, LSK and its brand – Napure, whose mission is in line with the goal of the collaboration – to help people to sleep healthier. With a demonstrated history and experience as the largest Natural Latex Bedding manufacturer, the first to develop Anilene free latex and the first certified Organic latex bedding manufacturer, the CUCKOO mattresses, slated to launch in late 1Q2021, is set to be one of the finest in the industry.
The collaboration with LSK also provides a timely opportunity for CUCKOO International to also introduce its fourth healthy home pillar officially – The Healthy Living pillar. Led by the CUCKOO brand, the healthy living pillar will see innovative locally developed healthy home solutions with mattresses, co-created with LSK Napure, being the first product under the pillar.
Under the collaboration, a total of RM200,000 will be invested into the development of the mattresses and is projected to bring in over RM60 million in revenue under the CUCKOO International’s healthy living pillar in 2021. Through this, CUCKOO will be helping over 160,000 Malaysians in the next three years to sleep better, a key component towards a healthier living.
“This collaboration, which also see the introduction of our newly introduced Healthy Living pillar and the development of our innovative mattresses, reaffirms our commitment towards providing Malaysians a holistic healthy home offering. Together with our other healthy home pillars – Healthy Appliances, Healthy Lifestyle and Healthy Home Care, we will continue to curate Beyond Standards Healthy Home offerings for all Malaysians as the No.1 Healthy Home Creator,” said CUCKOO International Founder & CEO, Mr Hoe Kian Choon (KC Hoe).
Earlier in the year, CUCKOO International has positioned itself as a Healthy Home Creator, being supported by three Healthy Home pillars and brands which includes the CUCKOO brand (Healthy Appliances pillar) as well as its newly introduced brands – WonderLab (Healthy Lifestyle pillar) and WonderKlean (Healthy Home Care pillar). The introduction of its fourth and latest pillar – Healthy Living Pillar, completes the Healthy Home concept championed by CUCKOO International as the No.1 Healthy Home Creator.