CUCKOO LAUNCHES THE A-SERIES MATTRESS – AN INNOVATIVE GRADE-A
MATTRESS THAT PROVIDES ABSOLUTE COMFORT
Combining Quality Cleaning Service with Attractive Rental Plans, CUCKOO Is Set To Shape
Healthier Homes For Malaysians With Its Affordable, Grade-A Mattresses

Kuala Lumpur, 1 March 2021 – In line with the company’s passion as a Healthy Home Creator, CUCKOO International (MAL) Sdn Bhd (CUCKOO) is introducing its latest Healthy Home product to empower more Malaysians to live healthier and happier.

This innovative mattress — aptly named the “A-SERIES MATTRESS” — is bundled with CUCKOO’s well-known periodic cleaning service by its highly acclaimed CUCKOO+ Service Team! A product of the collaboration between CUCKOO, the nation’s Healthy Home Creator, and latex mattress specialist, Lee Swee Kiat Group Bhd (LSK), the A-Series Mattress promises the ultimate sleeping experience with absolute comfort.

“This aniline-free mattress was created as part of our ongoing efforts to help more Malaysians improve their quality and comfort of living. Apart from that, every purchase of A-Series Mattress will come with a periodic mattress cleaning service to ensure long-lasting comfort and hygiene for all users. That said, the A-Series Mattress is truly a symbol of our enduring efforts in bringing innovative products of the highest quality into the lives of all Malaysians,” said Mr Hoe Kian Choon (KC Hoe), CUCKOO Founder and CEO.

The launch of the A-Series Mattress is fuelled with excitement as CUCKOO recently named Malaysia’s own songbird, Dato’ Sri Siti Nurhaliza, as the product ambassador. Her appointment comes as both CUCKOO and Dato’ Sri Siti Nurhaliza share a philosophy of always striving to go beyond standards and to build healthier homes through healthier living. As a symbolic gesture of her appointment, CUCKOO curated an exclusive A-Series Mattress for Dato’ Sri Siti Nurhaliza and her daughter!

When asked to share her thoughts, Dato’ Sri Siti Nurhaliza said, “With the A-Series Mattress given by CUCKOO that also comes with grade-A periodic cleaning service, I am sure that I will have a better quality and even more comfortable sleeping experience”

GRADE-A MATTRESS. GRADE-A CLEANING SERVICE.
Developed using grade-A materials, this innovative mattress comes with an impeccable cleaning service carried out by an experienced service team with a customer satisfaction score of 97%. The combination of a grade-A mattress and periodic cleaning service is part of an effort to guarantee users grade-A sleep with absolute comfort.

Staying true to its philosophy of Beyond Standards, the CUCKOO A-Series Mattress also comes with an affordable rental plan to ease customers’ financial burdens and allow them to enjoy its grade-A cleaning service. The A-Series Mattress’ rental plan starts from as low as RM150 a month (for 3 years) and comes with periodic cleaning service carried out by the CUCKOO+ Service Team every 4 months, including free delivery, installation and 10 years of warranty. Terms and conditions apply.

To ensure that the A-Series Mattress is free of bugs and stains, the CUCKOO+ Service Team utilises its “Triple-Supreme” cleaning technology, which includes high-powered vacuum cleaning, hydro cleaning and “All-In-Hunting” features.

THE ULTIMATE GRADE-A, ANILINE-FREE MATTRESS!
Commonly used to manufacture latex products, aniline is a dangerous toxin that, at its worst, is life-threatening. This is why the A-Series Mattress uses a food-grade gelling agent in place of aniline to prevent potential health risks. This is also a reflection of the A-Series Mattress’ purposeful design to give users peace of mind to enjoy a more restful sleep.

COMFORT BEYOND COMPARE – BETTER SLEEP WITH 4 LAYERS.
The A-Series Mattress consists of 4 distinct layers, each with its own unique functions and features:

    • ● COVER LAYER
      The cover layer is made with “Dustic Freeze” technology for a cooling sensation while repelling dust mites and static. This technology reduces the chances of an allergic reaction.
    • ● TOPPER LAYER
      Made with 100% aniline-free latex with hypoallergenic properties and 7-zone skeletal support, this layer has a durability score of 97/100 and has successfully undergone 60,000 compression cycle tests, which is equivalent to 8 hours of daily use for 10 years. The topper is even replaceable with different levels of firmness to choose from.
    • ● INSULATION LAYER
      This layer is made of white felt for enhanced hygiene, durability and comfort.
    • ● BASE LAYER
      Features ergonomic 5-zone pocket springs with zero-motion transfer and zero partner disturbance.

The A-Series Mattress is available for subscription or purchase at any CUCKOO E-Brandstore.

“The launch of the A-Series Mattress and the collaboration with LSK is more than just an introduction to our Healthy Living pillar, but it is also a reflection of our passion and efforts to meet consumers’ expectations towards us as the nation’s Healthy Home Creator. With the help of our three other Healthy Home pillars – Healthy Appliances, Healthy Lifestyle and Healthy Home Care – we are confident that CUCKOO will continue to be Malaysians’ first choice for a healthier lifestyle that goes Beyond Standards!” said CUCKOO Founder and CEO, Mr Hoe Kian Choon (KC Hoe).

When asked about CUCKOO’s target with this launch, CUCKOO Chief Customer Officer, Mr Toh Seng Lee, said that “The Healthy Living pillar with our mattress is slated to help us garner more than RM60 million in sales this year. That said, we are also aiming to improve the sleep quality of over 160,000 Malaysians within the next 3 years.”

In conjunction with the launch, CUCKOO has also organised the “March to Win” contest, in which customers who purchased an A-Series Mattress in March will stand a chance to take home a Honda car worth over RM90,000 or an A-Series Mattress, for FREE!



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