CUCKOO Gains Recognition In Its Efforts To Provide Malaysians With Beyond Standards Healthy Home Solutions

Kuala Lumpur, 30 July 2020 – Once a year, the crème de la crème from various industry are celebrated at the Frost & Sullivan Asia-Pacific Best Practices Awards for pushing the boundaries and delivering excellence in their businesses. Representing the Home Appliances Industry, Healthy Home Creator, CUCKOO International (MAL) Sdn Bhd (CUCKOO International), has also bagged two wins for its Healthy Appliances brand – CUCKOO, at the awards ceremony held virtually recently.

CUCKOO International’s efforts to offer ‘Beyond Standards’ healthy home solutions have culminated in its second consecutive ‘Malaysia Home Water Filter Customer Value Leadership Award’ and its first-ever win for the ‘Malaysia Home Air Purifier Product Line Strategy Leadership Award’.

“It is truly an honour to be recognised by Frost & Sullivan once again. These awards reflect who we are as a brand – a Healthy Home Creator striving to be better every day, for our customers and fans. They also represent our passion in going ‘Beyond Standards’ always – to constantly craft exceptional experiences as well as to deliver innovative health-focused products. Today’s win is only a part of our journey in shaping a healthier living for all Malaysians, and we will continue doing so, through our CUCKOO Healthy Home platform, staying true to our ‘Beyond Standards’ promise,” said CUCKOO International Chief Marketing Officer, Queenie Goh.

From the introduction of Malaysia’s first-ever mild alkaline Water Purifiers to the introduction of its flexible payment plan – CUCKOO GOOOD Plan, CUCKOO International has long been recognised for its efforts to challenge the boundaries and innovate to offer Malaysians a holistic healthy home solution. This has subsequently led to the brand’s various achievements including the Frost & Sullivan’s ‘Home Water Filter Growth Excellence Leadership Award’ in 2017 and 2018, as well as the current ‘Malaysia Home Water Filter Customer Value Leadership Award’ won last year and this year, marking the brand’s fourth win in the water filter segment.

“Amid Malaysia’s highly – fragmented water filter market, CUCKOO has excelled in three key growth areas, namely understanding demand, nurturing the brand, and differentiating itself from the competition. As a result, the company has been able to consistently record triple-digit growth within a short period. With an unwavering focus on enhancing customer experience, providing value, and keeping its offerings affordable, CUCKOO has successfully consolidated its prime position in the Malaysian water filter market,” said Frost & Sullivan, Senior Industry Analyst, Energy & Environment, Viswesh Vancheeshwar.

On awarding CUCKOO International with its first win in the air purifier category, Viswesh Vancheeshwar said, “staying true to its core value of delivering solutions ‘Beyond Standards’, CUCKOO embeds into its products cutting-edge technologies to deliver the highest quality standards. The company prides itself on continuous research and development efforts to deliver exceptional air purifier products based on diverse consumer needs. This has helped CUCKOO pioneer innovations, including the B Model Cordless, which is Malaysia’s first cordless home air purifier; and the C+ Model, which is the country’s first air purifier plus humidifier. With strong brand awareness, reliability, and exceptional customer services, CUCKOO continues to exemplify its mission of going beyond standards in providing a safe and healthy home environment.”

Water Purifiers and Air Purifiers are two of the four key product categories under the Healthy Appliance brand, CUCKOO. Others include, the multi-cooker category and kitchen appliances category. Diversifying and expanding CUCKOO International’s product offerings, the company has also launched its CUCKOO Healthy Home platform, featuring four key pillars and brands. While the fourth pillar has yet to be launched, the three pillars are: ‘Healthy Appliances’ with the CUCKOO brand; ‘Healthy Lifestyle’ with beauty care brand – WonderLab; and ‘Healthy Home Care’ with the WonderKlean brand providing indoor disinfection services.

Expressing gratitude to the support and attributing the company’s success to the team, CUCKOO International founder and Chief Executive Officer, Hoe Kian Choon said, “our achievements are made possible with a strong support from our exceptional teams, who have put their heart and soul at every step of the way, into building a brand that is trusted by Malaysians.”

The winners of the Frost & Sullivan Asia-Pacific Best Practices Awards are selected based on an in-depth analysis done on the nominated company’s performances in terms of their revenue growth, innovations, customer acquisitions and business strategy amongst other performance indicators.


About CUCKOO International
At CUCKOO International, we are focused at providing Malaysians a one-stop healthy home solution through our CUCKOO Healthy Home platform. Our journey started in October 2014, with the introduction of CUCKOO, the well-known home appliance brand from South Korea, to the local market. Since then, CUCKOO International has grown to be a Healthy Home Creator with its CUCKOO Healthy Home platform aimed at improving the quality of living through Beyond Standards products and services.

The CUCKOO Healthy Home platform is supported by four pillars and brands. While the fourth pillar has yet to be launched, the existing three pillars continues to support the platform with its own unique products and services – Healthy Appliances pillar with CUCKOO (Water Purifiers, Outdoor Filter, Air Purifiers, Induction hobs and Kitchenware), Healthy Lifestyle pillar with WonderLab (skincare retailer featuring Haruharu, WELL NATURE and WonderDewi) and the Healthy Home Care pillar with WonderKlean (indoor disinfection services). Each pillar will continue to expand to offer a more comprehensive range of Healthy Home products and services.

As at June 2020, CUCKOO International has accumulated over 820K customers and has opened over 500 branches including Brandstores, Brandkiosks and Wonderstores nationwide. The company also recorded RM920 million revenue in 2019, celebrating a solid 112% year-on-year growth.

For more information about CUCKOO International, please call the CUCKOO International Careline at 1800 88 8181 or visit the following websites or social media pages:

  • CUCKOO, the healthy appliances brand: (website), @CUCKOOInternational (Official Facebook page), @cuckoo_official (Official Instagram page)
  • WonderLab, the skincare retailer: (website), @WonderLabOfficial (Official Facebook and Instagram pages)
  • WonderKlean, the disinfection service provider: (website), @wonderkleanofficial (Official Facebook and Instagram pages)
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