The Healthy Appliances Pillar

Every person in this world is constantly searching for ways to improve their standards of living, the quest for a better quality of life never ends.

At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that millions of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.

This is the Promise.

Our Journey


Mr Koo, Jia Shin established CUCKOO Electronics (Formerly known as Sunkwang Electronics Co. LTD).


The CUCKOO brand was launched.


Mr Koo, Bon Hak (Brian) became CEO.


CUCKOO International, CUCKOO Korea’s first overseas joint venture company was founded by Mr Hoe Kian Choon.


CUCKOO Brunei was founded by Mr Wong Kim Guan. CUCKOO Singapore was founded by Mr Hoe Kian Choon.


CUCKOO Indonesia was established by CUCKOO International (Malaysia) and CUCKOO Electronics (Korea).


CUCKOO International officially became the Southeast Asian hub.


CUCKOO International celebrated its 5th anniversary. Establishment of CUCKOO International’s Distribution Centre and new Call Centre.


CUCKOO International is now a Healthy Home Creator. Newly established brands, WonderLab and WonderKlean, joined the ranks of the CUCKOO brand to provide greater Healthy Home offerings


Since our establishment in 2014, we have been focused at improving the quality of living through Beyond Standards products and services.

Expanding and diversifying our product portfolios to advance this mission further, we have positioned ourselves as a Healthy Home Creator with newly established brands, WonderLab and WonderKlean, joining the ranks of the CUCKOO brand to provide greater Healthy Home offerings.

1. Healthy Appliances pillar with CUCKOO* (Water Purifiers, Outdoor Filter, Air Purifiers, Induction Hobs and Kitchenwares).
2. Healthy Lifestyle pillar with WonderLab* (beauty care retailer featuring Haruharu, WELL NATURE and WonderDewi).
3. Healthy Home Care pillar with WonderKlean* (home care specialist offering a wide-range of home care services).

Each brand will focus on different areas or pillars of a Healthy Home providing a holistic Healthy Home solution.

Our Identity

Our Philosophy

In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘Beyond Standards’ philosophy into all that we do.

Our Mission

To become the No. 1 Healthy Home Creator in Asia.

Our Vision

  1. To go Beyond Standards in all that we do.
  2. To bring happiness and wellness to every single CUCKOO International user.
  3. To grow the company organically and to become a socially responsible organisation.