SHAPING THE HEALTHY HOME NARRATIVE, UPHOLDING A PEOPLE-FOCUSED CULTURE

Queenie is the only female in the C-Suite, leading the Marketing, Talent & Development and HR & Administrative division. From the fashion to the home appliance industry, and from agency to the corporate scene, her expertise lies in understanding market demands and trends as well as consumer behaviours. With prior experience in a home appliance MNC, Queenie’s deep industry knowledge and insights have helped shape CUCKOO International as a Healthy Home Creator through timely introduction of products, services as well as campaigns that connect with consumers.
 
Internally, Queenie firmly believes in inculcating a corporate culture that is people-focused, friendly and supportive. Whether it is a big or small celebration, frequent company outings were conducted to help employees bond together as a family – the CUCKOO family. As the only female in the C-Suite, Queenie also focuses in empowering women and promoting diversity in the workplace. This has helped the company to grow and be awarded as the ‘Best Company to Work for’ by HR Asia Awards in 2019, an industry benchmark recognising organisations as Asia’s ‘employer of choice’.

SHAPING THE HEALTHY HOME NARRATIVE, UPHOLDING A PEOPLE-FOCUSED CULTURE

Queenie is the only female in the C-Suite, leading the Marketing, Talent & Development and HR & Administrative division. From the fashion to the home appliance industry, and from agency to the corporate scene, her expertise lies in understanding market demands and trends as well as consumer behaviours. With prior experience in a home appliance MNC, Queenie’s deep industry knowledge and insights have helped shape CUCKOO International as a Healthy Home Creator through timely introduction of products, services as well as campaigns that connect with consumers.
 
Internally, Queenie firmly believes in inculcating a corporate culture that is people-focused, friendly and supportive. Whether it is a big or small celebration, frequent company outings were conducted to help employees bond together as a family – the CUCKOO family. As the only female in the C-Suite, Queenie also focuses in empowering women and promoting diversity in the workplace. This has helped the company to grow and be awarded as the ‘Best Company to Work for’ by HR Asia Awards in 2019, an industry benchmark recognising organisations as Asia’s ‘employer of choice’.

DEPARTMENTS UNDER HER CARE:

Marketing   |   Careline   |   HR & Admin   |   New Product Development   |
Training & Development   |   Procurement

DEPARTMENTS UNDER HER CARE:

Marketing   |   Careline   |   HR & Admin   |
New Product Development   |
Training & Development   |   Procurement

AWARDS

Best Company To Work For
HR Asia Awards 2019

Best Entertainment Campaign
(Konsert Gegaran CUCKOO & Magnifying Agents to Rise Beyond Standards)
Dragons of Malaysia 2019

Malaysia Home Water Filter Customer Value Leadership Award
Frost & Sullivan Asia-Pacific Best Practices Awards 2019-2020
(2 Consecutive Years)

Malaysia Home Air Purifier Product Line Strategy Leadership Award
Frost & Sullivan Asia-Pacific Best Practices Awards 2020