BUILDING A LEGACY AS A HEALTHY HOME CREATOR
CUCKOO International’s journey in Malaysia began with Hoe Kian Choon, fondly known as KC Hoe, when he introduced CUCKOO, the South Korean home appliance brand to the country back in October 2014. Under his leadership, CUCKOO International grew rapidly over a relatively short period of time, to serve over 5 million household users (as of September 2022). CUCKOO International now aims to be the No.1 Healthy Home Creator in Asia, supported by its brands – CUCKOO, WonderLab and WonderKlean, each focusing on different aspects of a Healthy Home.
THE CUCKOO INTERNATIONAL JOURNEY
In October 2014, KC Hoe founded CUCKOO International, the first overseas joint venture company with the South Korean home appliance brand – CUCKOO. Guided by his vision to make CUCKOO the top healthy home appliance brand in Asia and driven by the philosophy to deliver Beyond Standards products and services, the company has grown exponentially within a short span of seven years.
By September 2022, over 5 million household users in Malaysia have been enhancing their lives with an array of innovative and Healthy Home offerings that are Beyond Standards. The growth is of course, supported by over 14,000 people, consisting of internal employees, sales professionals, and service specialists. Under KC Hoe’s leadership, the company has been recording 7 consecutive years of steady revenue growth with its latest revenue in 2021 at over RM1.13 billion, an impressive achievement amidst a challenging market backdrop.
DEFINING THE FUTURE OF HOME LIVING
The journey with CUCKOO International has only begun. Establishing itself as a formidable player in the industry, KC Hoe is looking forward to bringing the company to newer and greater heights – positioning CUCKOO International as a Healthy Home Creator through the brands under its wings – CUCKOO, WonderLab, and WonderKlean.
From Healthy Appliances to Healthy Lifestyle, Home Care, and Living, each brand focuses on different aspects of a Healthy Home to provide a holistic home solution with emphasis on wellness – CUCKOO with Healthy Appliances and Living products; WonderLab with health and beauty care solutions to promote a Healthier Lifestyle; WonderKlean with Healthy Home Care services.