SUPPORTING THE HEALTHY HOME AGENDA FOR ALL, DRIVING OPERATIONAL EXCELLENCE

Benny leads as CUCKOO International’s Chief Planning Officer and governs the Group Corporate Planning office. A strategist and planner, his role entails expanding CUCKOO International’s footprint in strategic new territories to help realise the company’s vision to be the No. 1 Healthy Home Creator in Asia. A detail-oriented person, Benny also strives to drive operational excellence within the company – to position the company at the forefront of the Healthy Home agenda.
 
A strong proponent for improving efficiencies, Benny has also played a pivotal role in driving the company’s growth – helping it chart over 100% revenue growth for five consecutive years since its inception in 2014. Following that, CUCKOO International as a business has managed to increase brand awareness and gain top-of-mind recall among consumers and fans, laying a strong foundation in the Malaysian market. Together with his other partners and under the leadership of CUCKOO International’s Founder and CEO, Hoe Kian Choon, they have also managed to expand and establish their presence to Singapore, Brunei and Indonesia, furthering the Healthy Home agenda for all.