SUPPORTING THE HEALTHY HOME AGENDA FOR ALL, DRIVING OPERATIONAL EXCELLENCE
Benny leads as CUCKOO International’s Chief Strategy Officer and governs the Group Strategy Planning office. A strategist and planner, his role entails driving operational excellence within the company – to position the company at the forefront of the Healthy Home agenda.
A strong proponent for improving efficiencies, Benny has also played a pivotal role in driving the company’s growth, helping it chart 7 consecutive years of steady revenue growth since its inception in 2014. Following that, CUCKOO International as a business has managed to increase brand awareness and gain top-of-mind recall among consumers and fans, laying a strong foundation in the Malaysian market. Together with his other partners and under the leadership of CUCKOO International’s Founder and CEO, Hoe Kian Choon, they have also managed to expand and establish their presence to Singapore, Brunei and Indonesia, furthering the Healthy Home agenda for all.