WHO WE ARE

For us, living spaces are not what they seem to be – we push beyond the boundaries and limitation of its shapes and spaces. Fearless and bold, we are unafraid to challenge the norms – to try new and inventive ideas with a goal of transforming living spaces to compliment a lifestyle, an upgraded living standard that is truly, Beyond Standards.
 
From healthy appliances to healthy lifestyle, home care and living, we are the pioneering group working towards a holistic, one-stop healthy home solution. We are also blueprint writers, planning and crafting the perfect living spaces for you.

VISIONARIES OF THE
HEALTHY HOME CONCEPT

VISIONARIES OF THE
HEALTHY HOME CONCEPT

Hoe Kian Choon

Founder & CEO

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Toh Seng Lee

Chief Customer Officer

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Queenie Goh

Chief Marketing Officer

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Benny Tan

Chief Planning Officer
(Group Corporate Planning)

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Mak Wai Hoong

Chief Revenue Officer
(Group Business Development)

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Bryan Yeong

Chief Financial Officer

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