From Small Ripples to
Measurable Impact
As a Healthy Home Creator, CUCKOO Malaysia
believes that Better Homes Begin with Us. We go
far beyond our products and services to ensure
that life, health, and dignity grow hand in hand.
Guided by United Nations Sustainable
Development Goals (UN SDGs), the CUCKOO
Loves, Cares Project, through the execution of six
core CSR brand initiatives and support to
community partners’ initiatives, is on a mission to
create a better home for all. We strive to ensure
that the standard of living in our communities
improves right alongside our growth.
From Small Ripples to
Measurable Impact
We don’t just launch initiatives, we actively measure the
waves of change they create. Check out our impact
dashboard which tracks our running contributions with
living metrics of progress.
Discover Our Mission
Step into our journey and see how we
flow into the community to create a
better home for all.
Our Voice For Good: Be Like Water
Check out the Project’s theme song, sung by CUCKOO Brand Ambassador, Dato’Sri Siti Nurhaliza, and CUCKOO CSR Friend, 菲道尔 Firdhaus!
Making the World
A Better Home for All
As a Healthy Home Creator, we see the world as a collective “home” that is more than just a physical living space, but a dynamic realm where all life — humans, animals, and nature — has the opportunity and resources to thrive with dignity.
The Foundation:
The Individual Home
Nurturing personal and family health, comfort, and security while empowering lives through growth initiatives.
The Foundation:
The Individual Home
Nurturing personal and family health, comfort, and security while empowering lives through growth initiatives.
The Shared Space:
The Community Home
Improving shared public spaces, community centres, and schools.
The Shared Space:
The Community Home
Improving shared public spaces, community centres, and schools.
The Ecosystem of Life:
The Habitat Home
Protecting biodiversity and the natural habitats of wildlife and animals.
The Ecosystem of Life:
The Habitat Home
Protecting biodiversity and the natural habitats of wildlife and animals.
The Environment:
The Planetary Home
Driving global climate action and reducing environmental impact through responsible consumption.
The Environment:
The Planetary Home
Driving global climate action and reducing environmental impact through responsible consumption.
Our North Star:
Two Primary Objectives
A North Star is our unwavering guide that keeps us grounded and ensures every action we take contributes to building a healthier, happier world.
Creating a Safer, Healthier, Happier Space
Are we fixing an immediate living
environment for humans, animals, or nature
using our wellness ecosystem?
Raising Living Standards
Are we building lasting, systemic change
that equips communities to grow stronger
and more resilient?
Two Strategic Wings,
Six Core CSR Brand Initiatives
As a Healthy Home Creator, our mission takes shape through six core, company-led CSR brand initiatives strategically split into two impact wings: “CUCKOO Loves” and “CUCKOO Cares”.
The Ripple Effect:
Guided by
Global Goals
True impact is never contained within a single action. That is why our six core CSR brand initiatives are anchored to the global framework of the 17 United Nations Sustainable Development Goals (UN SDGs),
so that every project we lead and support ripples into broader waves of change.
Our holistic commitments as a Healthy Home Creator are grouped into three dedicated focus areas:
Anchor SDGs
Supporting SDGs
Peripheral SDGs
The Faces for the GOOOD
Meet Our CUCKOO CSR Friend
Malaysian trilingual singer-songwriter and Mandopop sensation, 菲道尔 Firdhaus, is the
face of CUCKOO Malaysia’s CSR efforts a.k.a. our CUCKOO CSR Friend!
As our trusted companion, 菲道尔 Firdhaus represents the CUCKOO Loves, Cares
Project and all of its CSR brand initiatives. He is at the forefront driving community
impact and inspiring everyone to do GOOOD, bringing people together to create better,
healthier homes for all Malaysians.
#SAMASAMA Powering GOOOD
Great missions drive greater impact with teamwork!
Our beloved CUCKOO Brand Ambassadors, Dato' Sri Siti Nurhaliza and Phei Yong, are also stepping forward for a GOOOD cause.
#SAMASAMA
Let’s Create
Waves of Change
Every wave starts with a ripple. Whether you represent an NGO, non-profit organisation, association, or foundation seeking for collaboration, a community centre in need of purified water, or a corporate partner ready to #SAMASAMA drive sustainable change, we'd love to hear all about it!
Reach out to us, submit your project details
and supporting documents.
Have further questions?
Contact us via comms@cuckoo.com.my