Duties and Responsibilities:

Campaign & Event Activation Execution

• Coordinate and execute marketing activations, exhibitions, roadshows, and marketing campaigns in accordance with approved plans and timelines.
• Conduct site visits, manage event setup coordination, and provide on-site support to ensure successful project execution and issue resolution.

Campaign & Activation Planning Execution

• Prepare partnership proposals, presentation materials, event plans, and project documentation for activation initiatives and management approval.
• Handle event-related documentation, including event applications, vendor quotations, floor plans, purchase requisitions, and comprehensive post-event reports.

Vendor & External Stakeholder Coordination

• Liaise and coordinate with external partners, event organizers, mall management teams, and vendors to ensure smooth execution and timely deliverables.
• Serve as an operational point of contact for external parties to maintain project alignment.

Logistics & Merchandise Management

• Manage event logistics, collateral requirements, marketing materials, and merchandise inventory to ensure full operational readiness.
• Track and organize physical assets required for roadshows, pop-ups, and experiential brand campaigns.

Internal Stakeholder Support & Operational Assistance

• Assist internal stakeholders with event inquiries, activation requirements, and company event processes.
• Perform additional duties and operational assignments directed by management.

Preferred Qualifications:

• Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Event Management, or a related disciplines.

Experience:

• Minimum 3 years of relevant working experience in Marketing, Brand Activation, Event Management, Exhibitions, or related fields.
• Hands-on experience coordinating exhibitions, roadshows, live events, or integrated marketing campaigns.
• Practical experience in vendor management, stakeholder coordination, and project execution.

Skills & Personal Attributes:

• Technical & Management Skills: Event and activation planning, vendor and agency management, project execution, and merchandise/logistics coordination. Proficient in proposal development, report preparation, and Microsoft Office Applications (PowerPoint, Excel, Word).
• Execution & Organization: Detail-oriented with high accuracy, strong organizational skills, time management, and the ability to manage multiple projects simultaneously.
• Interpersonal & Communication: Good communication, interpersonal, and stakeholder coordination abilities.
• Work Ethic & Mindset: Proactive, resourceful, independent worker with strong problem-solving skills. Adaptable under pressure in a fast-paced environment and a collaborative team player with a positive attitude.

Duties and Responsibilities:

Platform & Marketplace Operations

• Oversee day-to-day operations across major ecommerce platforms (e.g., Shopee, Lazada, TikTok Shop, and official website).
• Manage, update, and optimize product listings, visual merchandising, pricing strategies, and inventory allocation.

Livestream Commerce Strategy

• Lead end-to-end strategy, execution, and performance tracking for livestreaming sales sessions.
• Manage live hosts, plan exclusive live promotions, and analyze viewer-to-buyer conversion metrics to maximize session ROI.

Group Buy & Community Commerce

• Identify, recruit, onboard, and manage community hosts and group buy leaders.
• Design and launch attractive bulk-purchase promotional campaigns to drive high-volume product sales velocity.

Campaign Planning & Execution

• Design and execute the promotional digital marketing calendar.
• Plan and run high-impact campaigns around major double-digit mega-sales days (e.g., 11.11, 12.12) and mid-month promotional events.

Data Analytics & Performance Optimization

• Monitor, analyze, and report regularly on core ecommerce KPIs, including Gross Merchandise Value (GMV), traffic, conversion rates, and Customer Acquisition Cost (CAC).
• Utilize data-driven insights to pivot sales strategies, optimize campaigns, and continuously scale revenue performance.

Preferred Qualifications:

• Bachelor’s Degree in E-commerce, Marketing, Business Administration, or a related field.

Experience:

• Minimum 3 to 5 years of hands-on experience in ecommerce management with a proven track record of hitting sales targets.
• Direct experience managing livestream production/strategy and community/group-buying channels is highly preferred.
• Proven experience handling mega-sale campaigns and optimizing backend seller center operations across major regional marketplaces.

Skills & Personal Attributes

• Core Sales & Pitching Skills: Exceptional communication, presentation, and negotiation skills. Ability to confidently pitch to mid-to-senior level decision-makers.
• Technical Tools: Familiarity with CRM software (e.g., HubSpot, Salesforce) and professional networking tools (e.g., LinkedIn) is a plus.
• Traits & Mindset: Self-motivated, goal-oriented, and resilient in navigating sales challenges or rejection.
• Collaboration: Strong interpersonal skills and a collaborative team player comfortable working across internal teams.

Duties and Responsibilities:

Strategic Partnership Development & Management

• Identify, develop, and manage strategic partnerships with corporate organizations, government agencies, brands, media, and commercial partners to enhance brand awareness and unlock business opportunities.
• Lead partnership proposals, negotiations, agreements, and joint collaboration plans to ensure full fulfillment of mutual objectives.
• Build and maintain strong long-term relationships with key external stakeholders while continually identifying new areas for growth and collaboration.

Campaign & Activation Planning Execution

• Lead the planning, coordination, and end-to-end execution of marketing activations, exhibitions, roadshows, and experiential marketing campaigns.
• Oversee campaign deliverables, operational readiness, compliance with company processes, and overall campaign presentation.
• Monitor project timelines, budgets, and cost management to ensure smooth, on-time, and within-budget execution.

Cross-Functional & Stakeholder Coordination

• Coordinate cross-functional internal teams to ensure the timely execution of partnership initiatives, deliverables, and campaign commitments.
• Act as the primary liaison between internal departments (Marketing, Creative, Product, operations) and external entities, including partners, agencies, vendors, and government bodies.
• Supervise, guide, and mentor junior team members (executives) to drive project delivery and maintain operational excellence.

Performance Evaluation & Reporting

• Prepare comprehensive partnership and activation reports, documenting campaign performance, ROI, and key deliverables.
• Analyze campaign results, monitor project KPIs, evaluate operational performance, and identify key learning and improvement opportunities.
• Perform other related marketing duties and special projects as assigned by management.

Continuous Improvement & Market Relevance

• Stay updated on industry trends, competitive partnership activities, and emerging experiential marketing strategies.
• Benchmark competitor activations and identify innovative approaches to strengthen CUCKOO’s market presence and event engagement.

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Business Administration, Mass Communication, Event Management, or a related field.

Experience:

• Minimum 5 to 7 years of relevant working experience in Marketing, Brand Activation, Partnerships, Business Development, Event Management, or related fields.
• Proven experience in managing strategic partnerships, sponsorships, and leading cross-functional marketing projects.
• Hands-on experience in planning and executing marketing activations, experiential events, roadshows, or exhibitions.
• Strong background in stakeholder management involving corporate partners, agencies, vendors, and government bodies.
• Prior experience supervising, leading, or mentoring junior team members is an added advantage.

Skills & Personal Attributes:

• Technical & Management Skills: Strong knowledge of partnership strategies, sponsorships, and brand activations. Excellent project management, proposal development, presentation, and report-writing skills. Proficient in budget planning, cost monitoring, vendor negotiation, and Microsoft Office (PowerPoint, Excel, Word).
• Leadership & Collaboration: Strong leadership skills with the ability to manage team members and work collaboratively across different functions.
• Execution & Ownership: Highly organized, proactive, and resourceful with a strong sense of responsibility and accountability.
• Communication & Negotiation: Excellent interpersonal, negotiation, and stakeholder management abilities.
• Adaptability & Problem Solving: Strong analytical, decision-making, and problem-solving skills; able to perform effectively under pressure in a fast-paced environment.

Duties and Responsibilities:

Social Media Content Planning & Management

• Develop and manage social media content strategies and calendars aligned with brand objectives, marketing priorities, and campaign goals.
• Plan, schedule, publish, and manage content across TikTok, Facebook, Instagram, Xiao Hong Shu and other relevant social media platforms.
• Ensure content is appropriately tailored to each platform based on audience behavior, formats, trends, and platform best practices.
• Manage day-to-day social media content execution, including content scheduling, publishing, and basic community engagement.
• Actively engage with the online community by responding to comments, messages, mentions, and relevant conversations in a timely and brand-appropriate manner.
• Work closely with internal teams and relevant stakeholders to ensure timely delivery of social media content.
• Stay updated on emerging social media trends, platform updates, viral formats, and audience behaviors to identify opportunities for content growth.

Content Planning & Creation

• Develop and lead content strategies aligned with brand objectives and marketing goals.
• Ideate and develop creative content concepts, campaigns, and storytelling angles across digital platforms.
• Produce high-quality, original content including creative direction, video concepts, scripts, captions, and storyboards.
• Manage the full content production process from planning and pre-production to on-site direction and post-production.
• Coordinate with designers, agencies, and other creative partners when required.

Brand Storytelling & Development

• Maintain and evolve the brand’s voice, tone, visual direction, and storytelling style across social media and digital channels.
• Drive creative and innovative content while ensuring consistency with overall brand guidelines.
• Translate marketing campaigns, product messages, and brand initiatives into engaging and relevant social content.
• Ensure all content is accurate, on-brand, and aligned with campaign objectives.

Performance Monitoring & Optimization

• Track and analyze social media and content performance, including reach, engagement, views, follower growth, and other relevant KPIs.
• Provide actionable insights and recommendations to improve content effectiveness, audience engagement, and overall social media performance.
• Identify high-performing content formats, topics, and trends to inform future content planning.
• Conduct regular reviews of content performance and recommend optimization opportunities.

Team Leadership & Collaboration

• Mentor and guide junior content creators and interns in content ideation, production, and social media best practices.
• Provide creative direction and feedback to ensure content quality and consistency.
• Work closely with copywriters, designers, digital marketing, e-commerce, PR, and other cross-functional teams to align content with broader marketing and campaign objectives.
• Support campaign planning and execution by contributing creative ideas and social media recommendations.

Bonus Skills

• Willingness to appear as video talent or on-camera content.
• Basic copywriting skills for social media captions, scripts, and short-form content.
• Experience working with influencers, KOLs, or content creators is an added advantage.

Preferred Qualifications:

• Bachelor’s Degree in E-commerce, Marketing, Business Administration, or a related field.

Experience:

• Bachelor’s degree/diploma in Mass Communication, Marketing, Creative Media, or a related field.
• Minimum 3 years of experience in content creation and social media, preferably in a senior or leadership role.
• Proven experience in managing social media content calendars and executing content across multiple platforms.

Requirements and Skills:

• Strong awareness of digital and social media trends, especially TikTok and META (Facebook & Instagram); familiarity with Xiao Hong Shu (小红书) is an added advantage.
• Strong interest and ability in content creation, particularly videography, short-form video production, and video editing.
  Proficient in social media platforms and content management systems (CMS).
• Strong storytelling, creative ideation, and video editing skills.
• Proficiency in video editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or other relevant editing software.
• Good understanding of social media content formats, platform algorithms, audience behavior, and best practices.

Personal Attributes:

• Self-motivated, creative, detail-oriented, and results-driven.
• Strong creative thinking with a keen eye for trends, storytelling, and visual details.
• Strong leadership, communication, and collaboration skills.
• Excellent organizational and time management abilities, with the ability to manage multiple projects and deadlines efficiently.
• Proactive, adaptable, and comfortable working in a fast-paced digital and social media environment.
  

Duties and Responsibilities:

Product Launch & Go-to-Market

• Lead end-to-end product launch campaigns from strategy and planning through execution, launch, and post-campaign evaluation.
• Develop launch strategies, campaign concepts, key messages, target audiences, timelines, budgets, and channel plans aligned with product and business objectives.
• Oversee campaign deliverables including creative assets, product content, landing pages, e-commerce listings, media plans, activations, and promotional materials.
• Ensure all launch activities are delivered on time, within budget, and aligned with brand guidelines.
• Monitor launch performance and conduct post-launch analysis to identify learnings and optimisation opportunities.

Content Planning & Creation

• Develop and execute product marketing strategies for CUCKOO Malaysia’s e-commerce platforms.
• Manage and optimise product pages, listings, promotions, and online merchandising to maximise product visibility and conversion.
• Ensure product information, pricing, promotions, key selling points, visuals, and CTAs are accurate and compelling.
• Work with Creative and relevant teams to develop product visuals, banners, promotional assets, product pages and content.
• Identify opportunities to improve product positioning, discoverability, customer experience, and conversion.

Commercial & Performance Analysis

• Monitor product and campaign performance, including sales, traffic, conversion rate, revenue, AOV, ROAS, and other relevant KPIs.
• Analyse customer behaviour, sales trends, product performance, and campaign results to identify opportunities and risks.
• Prepare regular performance reports and provide actionable recommendations to improve product and campaign performance.
• Conduct post-campaign reviews to evaluate effectiveness and apply learnings to future launches and campaigns.

Market & Customer Insights

• Analyse customer behaviour, competitor activities, market trends, and product developments to identify growth opportunities.
• Develop a strong understanding of assigned product categories, target audiences, and customer needs.
• Translate customer and market insights into product positioning, messaging, campaign, and e-commerce recommendations.
• Monitor customer feedback and reviews to identify opportunities to improve product communication and customer experience.

Cross-functional & Agency Management

• Work closely with Product, Creative, E-commerce, Marketing, CRM, PR, Operations, IT, and other teams to ensure seamless campaign execution.
• Coordinate campaign timelines, deliverables, budgets, and stakeholder communications.
• Work with agencies, KOLs/KOCs, vendors, and external partners to deliver campaign requirements.
• Ensure alignment between product launch campaigns, paid media, social media, e-commerce, and other digital touchpoints.

Continuous Improvement

• Stay updated on e-commerce, product marketing, consumer, and digital trends.
• Benchmark competitors and identify opportunities to strengthen product visibility and market competitiveness.
• Explore new approaches to improve product launches, customer engagement, conversion, and sales performance.

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications, E-commerce, or a related field.

Experience:

• Minimum 3 years of relevant experience in e-commerce, product marketing, digital marketing, or integrated marketing.
• Proven experience in end-to-end product launches or integrated marketing campaigns.
• Hands-on experience managing e-commerce product pages, product listings, and online merchandising.
• Experience with e-commerce platforms such as Shopify or similar platforms.
• Strong commercial and analytical mindset, with the ability to interpret sales and performance data into actionable recommendations.
• Experience in campaign planning, cross-functional project management, and stakeholder coordination.
• Good understanding of e-commerce customer journeys, conversion optimisation, and digital marketing.
• Experience using GA4, e-commerce analytics, or platform dashboards is an advantage.
• Experience in consumer products, retail, e-commerce, or home appliances is an advantage.

Requirements and Skills:

• Strong commercial, analytical, creative, and project management skills.
• Strong attention to detail with a good eye for product presentation and customer experience.
• Proactive, organised, and results-driven with strong ownership of projects.
• Strong communication, stakeholder management, and coordination skills.
• Able to manage multiple products, campaigns, and priorities in a fast-paced environment.
• Collaborative team player who can work effectively across different functions.

Duties and Responsibilities: Media Planning & Campaign Execution

• Plan and execute paid media campaigns across Google, Meta, TikTok, and other digital platforms.
• Manage campaign targeting, budgets, optimisation, and performance reporting.
• Optimise campaigns based on ROAS, CPA, CPL, conversion rate, and ROI.
• Develop remarketing and customer acquisition strategies to support business and e-commerce objectives.
• Develop ad creatives (copy, visual briefs) and liaise with internal teams (marketing, design, content, e-commerce) to ensure timely delivery and alignment of campaign assets and messaging. 

E-commerce & Shopify Management

• Manage and optimize the company’s e-commerce website and Shopify store to drive online sales and conversion.
• Manage product listings, pricing, promotions, campaign pages, content updates, and website merchandising.
• Coordinate with internal teams, agencies, and developers on e-commerce enhancements, new features, and troubleshooting.
• Monitor e-commerce performance, including traffic, conversion rate, revenue, ROAS, and customer journey.
• Identify opportunities to improve UX, product discovery, checkout experience, and conversion rates.
• Support e-commerce campaigns, product launches, and promotional activities.

Website & Landing Page Management

• Manage development, maintenance, and optimisation of the officialwebsite.
• Work with internal teams, agencies, and developers to plan and deliver website updates and digital experiences.
• Oversee end-to-end website projects from requirements gathering to UAT, deployment, and post-launch monitoring.
• Ensure website content, product information, promotions, and CTAs are accurate, updated, and aligned with brand guidelines.
• Monitor website performance using GA4 and other analytics tools.
• Identify opportunities to improve UX, navigation, website performance, and conversion.
• Support SEO implementation, including on-page optimisation, metadata, and site structure.

Analytics & Tracking

• Monitor campaign, website, and e-commerce performance using GA4, Google Search Console, platform analytics, and e-commerce dashboards.
• Ensure accurate implementation of GTM, pixels, conversion tracking, and other analytics tools.
• Translate performance data into actionable optimisation strategies.
• Support campaign activation using CDP segments, CRM data, and first-party audiences.
• Support adoption of new marketing technologies and digital channels.

Agency & Stakeholder Management

• Act as liaison with media, web development, and technology agencies to ensure quality delivery.
• Brief agencies on objectives, audiences, timelines, budgets, and KPIs.
• Collaborate with Marketing, IT, CRM, and Creative teams.

Website Analytics, SEO & Conversion Optimisation

• Monitor traffic, user behaviour, and conversion performance to identify growth opportunities.
• Use GA4, Search Console and analytics tools to analyse user behaviour.
• Support SEO initiatives to improve organic visibility.
• Recommend improvements based on data and user insights.
• Support A/B testing and conversion rate optimisation initiatives.

Administration, Governance & Documentation

• Manage purchase requisitions, POs, and payment requests for media activities.
• Liaise with Finance, Procurement, and vendors for invoicing and payments.
• Track campaign budgets and ensure proper cost management.
• Maintain documentation for media plans, contracts, reports, and project records.

Preferred Qualifications:

• Bachelor’s Degree in Marketing, Business, Communications, E-commerce, or a related field.

Experience:

• Minimum 3 years of experience in digital marketing, media buying, performance marketing, and/or website management.
• Hands-on experience with Google Ads, Meta Ads, TikTok Ads, and other paid media platforms.
• Experience in website and landing page management, preferably with CMS platforms such as WordPress.
• Working knowledge of GA4, GTM, SEO, Google Search Console, and digital tracking.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience working with agencies, developers, vendors, CRM/CDP, and lead management systems.
• Strong Excel and PowerPoint skills for reporting and analysis.

Skills & Personal Attributes:

• Strong project management, communication, and stakeholder management skills.
• Analytical, detail-oriented, proactive, and results-driven.
• Able to manage multiple projects and priorities in a fast-paced environment.
• Strong problem-solving skills and a willingness to learn and adapt.
• Experience in consumer products, retail, e-commerce, or home appliances is an advantage.

Duties and Responsibilities:

Creative Conception & Execution

• Oversee all design projects end-to-end, taking ideas from initial concept development through to final delivery.
• Design original visual pieces, including key visuals, logos, campaign collateral, web assets, digital marketing materials, and print media.
• Generate innovative visual ideas and creative concepts to advertise company products and services effectively.

Team Oversight & Quality Control

• Review and critique the work of junior designers to ensure high quality, accuracy, and output standards.
• Maintain strict brand consistency across all visual touchpoints and corporate marketing projects.
• Enhance user-friendliness and visual engagement across digital assets and user interfaces.

Cross-Functional Collaboration & Delivery

• Liaise closely with internal marketing and creative teams to coordinate project timelines and ensure all deadlines are met.
• Collaborate within a multidisciplinary team to translate complex marketing concepts into impactful visual storytelling.
  ectiveness and apply learnings to future launches and campaigns.

AI Integration & Creative Innovation

• Combine traditional design techniques with AI-assisted creative workflows to optimize asset creation and production efficiency.
• Stay up to date with industry developments, design software, emerging trends, and advanced creative technologies.

Preferred Qualifications:

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Multimedia Arts, or a related creative field.

Experience:

• Minimum 3 years of professional design experience in graphic design, visual communication, or a related role, with a strong portfolio showcasing digital and print marketing projects. (Ready to step into or currently performing at a Senior level).
• Hands-on experience executing integrated marketing materials, including websites, digital ads, social media creatives, brochures, and product packaging.
• Practical experience using AI-generated visual tools and integrating prompt crafting into creative production workflows.

Skills & Personal Attributes:

• Technical Mastery: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). Knowledge of motion graphics, video editing, or digital marketing formats is an added advantage.
• AI & Prompt Engineering: Skilled in crafting creative AI prompts and utilizing generative visual platforms (e.g., Magnific, Adobe Firefly) to produce high-quality outputs.
• Design Core: Strong expertise in visual storytelling, layout principles, typography, brand identity, and user-centric design.
• Work Ethic & Management: Strong time management skills with the ability to work independently, manage multiple concurrent projects, and thrive under tight deadlines.

Duties and Responsibilities:

Creative Design & Execution

• Design original visual pieces, including key visuals, logos, campaign collateral, website assets, digital marketing materials, and print ads.
• Create visual content for online campaigns, social media, websites, and video materials.
• Generate creative ideas to effectively portray concepts and advertise products and services.

Brand Consistency & User Experience

• Maintain brand consistency across all marketing projects and creative outputs.
• Increase user-friendliness, accessibility, and visual engagement across digital materials.

Collaboration & Project Delivery

• Liaise closely with marketing and design teams to coordinate project deliverables and ensure deadlines are met.
• Work both independently and collaboratively within a creative team environment.

AI Integration & Continuous Learning

• Combine traditional graphic design techniques with AI-assisted creative workflows to produce innovative, high-quality visual outputs.
• Stay up-to-date with industry developments, design software, emerging trends, and new tools.

Preferred Qualifications:

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Multimedia Arts, or a related creative field.

Experience:

• Minimum 1 year of hands-on experience in graphic design producing digital and print creative solutions for marketing needs. High-potential fresh graduates with a strong portfolio are welcome to apply.
• Experience or coursework in crafting visual content across online campaigns, print ads, websites, and social media platforms.
• Practical exposure or willingness to learn AI-generated visual creation tools and prompt crafting.

Skills & Personal Attributes:

• Technical Mastery: Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.). Knowledge of motion graphics, video editing, and social media formats is an advantage.
• AI & Prompt Crafting: Skilled in or open to developing creative AI prompts (e.g., Magnific, Adobe Firefly) to build high-quality visual outputs within traditional workflows.
• Design Core: Strong visual storytelling skills, layout mastery, typography, branding expertise, and conceptual thinking.
• Work Ethic: Good time management, highly organized, and capable of handling multiple projects under tight deadlines. Passionate about emerging design trends and creative innovation.

Duties and Responsibilities:

Lead Generation & Pipeline Development

• Actively prospect, map, and identify new B2B clients, retail partners, and corporate accounts. .
• Build, maintain, and manage a healthy, consistent sales pipeline.

Pitching & Deal Closing

• Conduct persuasive introductory calls and deliver engaging pitch presentations to potential clients and partners.
• Negotiate commercial terms and agreements to secure and finalize new business contracts.

Relationship & Account Management

• Serve as a trusted advisor to newly acquired accounts throughout the initial onboarding phase.
• Facilitate a seamless handoff of onboarded accounts to the operational or account management teams.

Market Intelligence & Continuous Improvement

• Monitor industry trends, competitor movements, and shifting client needs to help refine the company’s value proposition.
• Stay updated on market developments to identify new avenues for growth.

Cross-Functional Collaboration

• Work closely with marketing, product, and service teams to share market insights and customer feedback.
• Collaborate internally to help shape future product, service, and campaign offerings.

Preferred Qualifications:

• Bachelor’s Degree or diploma in Business, Marketing, Communications, or a related field.

Experience:

• Minimum 1 to 3 years of experience in business development, B2B sales, or account management.
• High-potential fresh graduates with exceptional communication abilities are encouraged to apply.
• Proven track record in prospecting, pitching, and negotiating with clients or business partners.

Skills & Personal Attributes

• Core Sales & Pitching Skills: Exceptional communication, presentation, and negotiation skills. Ability to confidently pitch to mid-to-senior level decision-makers.
• Technical Tools: Familiarity with CRM software (e.g., HubSpot, Salesforce) and professional networking tools (e.g., LinkedIn) is a plus.
• Traits & Mindset: Self-motivated, goal-oriented, and resilient in navigating sales challenges or rejection.
• Collaboration: Strong interpersonal skills and a collaborative team player comfortable working across internal teams.