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About Us

Every person in this world is constantly searching for ways to improve their standards of living. The quest for a better quality of life never ends.

At CUCKOO, we have made it our mission to push the boundaries of our capabilities, so that we are able to not only further improve lives by meeting the standards that million of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.

That is the CUCKOO promise

  • 1978
    Mr Koo, Jia Shin established Cuckoo Electronics (Formerly known as Sunkwang Electronics Co. LTD)
  • 1998
    The Cuckoo brand was launched
  • 2006
    Mr Koo, Bon Hak (Brian) became CEO
  • 2014
    Cuckoo International (Malaysia), Cuckoo’s first overseas joint venture company, was founded by Mr KC Hoe
  • 2016
    CUCKOO International (B) Sdn Bhd was founded by Mr K.G. Wong
  • 2016
    CUCKOO International (S) Pte Ltd was founded by Mr KC Hoe

Cuckoo Malaysia Home Map of 31 Countries

ASIA • CHINA • HONG KONG • TAIWAN • JAPAN • MYANMAR • VIETNAM • MALAYSIA • SINGAPORE • BRUNEI • PHILIPPINES • INDONESIA • NEPAL • IRAN • EUROPE • THE UNITED KINGDOM • FRANCE • ITALY • NORWAY • NETHERLANDS • GERMANY • MONACO • SPAIN • POLAND • SLOVAKIA • AUSTRIA • RUSSIA • AUSTRALIA • NEW ZEALAND • NORTH AMERICA • USA • CANADA • SOUTH AMERICA • BRAZIL • ARGENTINA
  • 17X - The growth of sales in Malaysia within one year
  • 128 - Number of stores opened in Malaysia during CKI's first 18 months
  • A Cuckoo rice cooker is sold every 10 seconds
  • A Cuckoo water purifier is sold every 1 minute

BRAND AWARDS

As we constantly strive towards the ‘Beyond Standards’ philosophy, every award and recognition received has motivated CUCKOO to move forward in the industry. We are honoured and very delighted to be receiving acknowledgement from esteemed professionals in awarding bodies as well as the public.

CUCKOO is truly inspired in our vision to become the NO. 1 healthy home appliance brand in Asia.

The BrandLaureate Awards

The SMEs BrandPreneur Award 2017-2018
Cuckoo Malaysia The Brand Laureate 2016-2017

The BrandLaureate Awards

The BrandLaureate Most Favourite Brand Awards in the Consumer Home Appliances category 2018 (4 consecutive years)
Cuckoo Malaysia Brand Awards Frost & Sullivan

Frost & Sullivan

Malaysia Home Water Filter Growth Excellence Leadership Award 2017-2018 (2 consecutive years)
Cuckoo Malaysia Brand Awards Superbrands 2018

Superbrands

Superbrands Malaysia 2018

Reader’s Digest Trusted Brands 2018 (2 consecutive years)

Water Purifier Category
Cuckoo Malaysia Brand Awards National Brand Competitiveness Index

NBCI (National Brand Competitiveness Index)

Ranked No. 1 for 10 straight years
Ministry of Trade, Industry and Energy

World Class Product of Korea

Nominated for 11 straight years
Ministry of Trade, Industry and Energy
Cuckoo Malaysia Brand Awards Korea Excellent Service Quality Certification

Korea Excellent Service Quality Certification

Nominated for 11 straight years
Ministry of Trade, Industry and Energy
Cuckoo Malaysia Brand Awards National Cuctomer Satisfaction Index

NCSI (National Customer Satisfaction Index)

Ranked No. 1 for 3 straight years
Rice Cooker Category
Cuckoo Malaysia Brand Awards Good Design

Good Design

Nominated for 11 times
Ministry of Trade, Industry and Energy
Cuckoo Malaysia Brand Awards KSSI 2014

2014 KSSI (Korea Sales Service Satisfaction Index)

Ranked No. 1
Water Purifier Category

2017 Korea Good Brand Awards

Water Purifier / Air Purifier Category
Cuckoo Malaysia 2016 Energy Winner Awards

2016 Energy Winner Awards

Won the Grand prize
Rice Cooker / Air Purifier Category

2017 Korea Prestige Brand Awards

Water Purifier / Air Purifier Category
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