Who we are

Every person in this world is constantly searching for ways to improve their standards of living. The quest for a better quality of life never ends.

At CUCKOO, we have made it our mission to push the boundaries of our capabilities,
so that we are able to not only further improve lives by meeting the standards that million of families around the world would expect of a global home appliance brand, but to also go far beyond these standards in all that we do, every day.


CUCKOO is available in 30 Countries


Our Philosophy

In our quest to deliver satisfaction to our customers, and to enable our users to have confidence in our brand and services, we have ingrained the ‘Beyond Standards’ philosophy into all that we do. 


Our Mission

To become the No.1 healthy home appliance brand in Asia.





Our Vision

1. To go beyond standards in all that we do.

2. To bring happiness and wellness to every single CUCKOO user. 

3. To grow the company organically and to become a socially responsible organisation. 

The Brandlaureate SMEs Brandpreneurship Award 2017-2018


The Brandlaureate Bestbrands Awards 2015-2019 (5 Consecutive Years)

Superbrands Malaysia 2018
Water Purifier Category

Reader’s Digest Trusted Brands Award 2017-2020   (4 Consecutive Years)

NBCI (National Brand Competitiveness Index

World Class Product of Korea

Korea Excellent Service Quality Certification

Malaysia Home Water Filter Growth Excellence Leadership Award (2017 & 2018)  2 Consecutive Years

NCSI (National Customer Satisfaction Index

Good Design

2014 KSSI (Korea Sales Service Satisfaction Index

2017 Korea Good Brand Awards

2017 Korea Prestige Brand Awards

2016 Energy Winner Awards

Sin Chew Business Awards

Product Excellence Award, Business Service Excellence Award

Muslim World Entrepreneur Development Award (MWEDA) 2018


Malaysia Book of Records

Shortest Time for a Multi-Cooker to cook GABA Rice
The First In & Out Auto Electrolytic Sterilisation System in Water Purifier

Malaysia Home Water Filter Customer Value Leadership Award

(2019 & 2020) 2 Consecutive Years

2020 Malaysia Home Air Purifier

Product Line Strategy Leadership Award








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